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Kevin Lane Keller-Brand Image Journal - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that… Brand management is most successful when everyone in the organization not just the marketing department has a clear understanding of what the brand represents and how their actions help and hurt the brand so that they act accordingly. Marketing Management 14th Edition, Upper Saddle River, NJ, Prentice Hall. (Recommended Text Book) 2) Rajan Saxena, Marketing Management, Tata McGraw Hill, 2002. 3) V S Ramaswami, S Namakumari, Marketing Management, Macmillan, 2003. Year Marketing Management II Degree/study: Business Management and Administration Course: third-fourth Term: second Number of ECTS credits: 5 credits Hours of student s dedication: 125 Language The relations between brand cycles and conflicts are shown in Figure 2. While the balance between external and internal brand foci was critical to LEGO management’s finding the foundation for stating its vision of the brand, the tensions… Mba - Free download as PDF File (.pdf), Text File (.txt) or read online for free.

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Buku sumber utama yang digunakan adalah Strategic Brand Management, Kevin Lane Keller 2005 Prentice Hall, New Jersey di dukung dengan beberapa sumber lainnya seperti Management Brand, David Aaker 1999, Strategi Manajemen Brand, Fandy…

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17 Feb 2016 Работа по теме: Keller+Strategic+Brand+Management. Глава: Contents. ВУЗ: КИМЭП. Kevin Lane Keller. Tuck School of Business.